What is ecommerce fulfillment?

Fulfillment is the process of storing, packing, and shipping orders, as well as handling returns and exchanges. Some businesses manage fulfillment in-house, while others use a service like Fulfillment by Amazon or some combination of in-house and third-party fulfillment options.


Why is fulfillment important?

The right ecommerce fulfillment service can give your business a competitive edge. A fulfillment service can help you:

  • Manage customer orders
  • Send shipments on time
  • Obtain current information on products available
  • Want to attract Amazon Prime customers


Effective, reliable ecommerce fulfillment earns trust with customers and keeps them happy. What if product delivery doesn’t meet customers’ expectations, or items are damaged during transit? Fulfillment problems like these can hurt your ecommerce business.

How fast customers receive a product can make or break a sale. A study on U.S. shoppers found:

  • Free delivery is the most important factor for 83% of shoppers when ordering online
  • More than half (54%) have abandoned online shopping baskets because of delivery costs


Fine-tune the fulfillment process or work with a fulfillment service to grow your brand and keep customers happy.